EFFECTIVE AS OF January 1, 2013
Information Collected Online
Most of the information provided by BuyRack.com is offered without our collecting any personally identifiable information from you. In order to maximize your experience and to provide you with enhanced products and services, however, BuyRack.com will collect personally identifiable information (e.g., name, e-mail address, etc.) and demographic data (e.g., zip code, gender, birth date, interests, etc.) that you voluntarily supply to us. Although you are not required to disclose any personally identifiable information to us, portions of our Web site and other specialized services may be unavailable to you without such information.
When you make a purchase or sign up for one of our premium services, we will also collect your billing address, phone number, and credit card information. Some other examples of instances when we collect personally identifiable information include when you subscribe to our premium or enhanced services, for example BuyRack.com Product Alerts. Others are when you:
- Complete a survey
- Register for a promotion, contest or sweepstakes
- Make a purchase from our online store
- Send us an e-mail message or complete an inquiry form to receive additional information
- Participate in an online forum or community
How We Use Your Information
We use the information you provide to help fulfill your request or in connection with the operation of the site, for example to service your account, conduct a transaction that you have requested, display information and advertisements that match your interests and profile, notify you if you've won a contest or sweepstakes. We may also use this information to improve the working of the site or compile demographic statistics about our users and their use of the site. We may on occasion combine information about you that we have with information we obtain from other parties to enhance our ability to market to you those products or services that may be of interest to you.
How We Share Your Information
One of the most valuable assets of our business is you. Except as described below BuyRack.com does not rent, sell or share personally identifiable information about you with other people or nonaffiliated companies. How We Share Your Information One of the most valuable assets of our business is you. Except as described below BuyRack.com does not rent, sell or share personally identifiable information about you with other people or nonaffiliated companies.
BuyRack.com and its Affiliates
At various points, we may provide you with the opportunity to opt in to receive special offers from BuyRack.com and its affiliates. If you choose to opt in, BuyRack.com and its affiliates will use your personally identifiable information to inform you of other products or services available from BuyRack.com and its affiliates, including BuyRack.com and Jaken Corporation.
Companies Offering Promotions, Products, or Services
At times we will provide you with the opportunity to opt-in to receive promotions, products or services from third party sponsors. With your permission, BuyRack.com will periodically send to you, via e-mail, offers and promotions from our third party sponsors which we select based upon your interests or user profile. We do not share your personally identifiable information with the third party sponsors-we do the mailing for them. You will always have the opportunity, to opt-out of receiving future offers by following the unsubscribe link included with each email. In other instances, we provide you with the opportunity to receive products and services directly from specifically identified third parties through our site. In these instances, you must explicitly consent to receive each offer. When you explicitly agree to receive offers from specific third parties, your personally identifiable information is shared with the specific third party to enable them to provide you with the offer you have requested. We are not responsible for the information collection practices of these third parties, and all information provided is governed by the Privacy Policies of these third parties. You should review the Privacy Policies of these parties before supplying personally identifiable information to them.
When you submit your personal information on the BuyRack.com Web site, it may be shared with a selected third party in connection with the operation of the site or the provision of services to you("Third Party Processors"). These Third Party Processors may include, for example, companies that operate our online store, that process credit card information or handle shipping for BuyRack.com, that deliver materials to you via e-mail or postal service, and who organize, administer, process, and/or analyze data on our behalf to help us provide more relevant offers to you and to eliminate the delivery of duplicate offers as well as correcting and/or updating users' data based on information we provide them. All personally identifiable information provided to Third Party Processors is used by them only to carry out the service they are providing for BuyRack.com. The data we provide to Third Party Processors is securely stored and maintained by them so that it can be accessed when needed for future purposes, and all such Third Party Processors are contractually bound by us to keep the information confidential.
Links to Other Web Sites
Purchase or Sale of Businesses
BuyRack.com continually looks for ways to improve our business, including purchasing or selling all or part of a business or company. If we buy or sell a business, databases containing personally identifiable information will likely be transferred as part of the sale. If we buy a business, we will honor the requests of that business' former customers regarding their personally identifiable information. If in connection with a sale there will be material changes to the way personally identifiable information is being used, affected consumers will be notified via e-mail and will be given the opportunity to opt-out.
Other Limitations on Privacy
E-mail a Friend
If you choose to use our service that allows you to e-mail a page of our site to a friend, in most circumstances we do not have access to and do not collect any personally identifiable information regarding you or your friend. On certain pages of the site, we need to have access to your and your friend's e-mail addresses temporarily to send the e-mail due to technical requirements. This information is deleted as soon as the e-mail is sent and is not used for any other purpose.
IP Addresses, Cookies, Web Beacons, Gifs, and Information Saved by Other Technologies
BuyRack.com and Third Party Processors acting on our behalf use various Internet technologies which help us to manage our site operations and track usage behavior so that we can tailor information and advertisements to make your visits more enjoyable and meaningful. These Internet technologies include:
- IP Addresses: random numbers assigned to individual computers which BuyRack.com uses to administer our Web site and help diagnose problems with our servers.
- Cookies: small electronic files transferred from our Web site to your hard drive. Cookies enable BuyRack.com to recognize repeat visitors, track usage behavior and facilitate your access to and use of our site. Cookies are also used to serve advertisements on our site. If you wish, you can choose to have your computer warn you each time a Cookie is being sent, or you can choose to turn off all Cookies. You can do this by resetting your browser (such as Firefox, Chrome, Safari or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your Cookies. If you turn Cookies off, however, you won't have access to many of the features which make your experience more efficient and some of our services will not function properly.
- Web Beacons (sometimes called single-pixel Gifs): electronic images that allow BuyRack.com to count users who have visited certain Web pages we wish to track. For example, BuyRack.com may include Web Beacons in promotional email messages in order to count how many messages have been opened and acted upon. Web Beacons may also be placed by our advertising partners on BuyRack.com Web pages to help determine the effectiveness of Internet advertising campaigns.
Information that is collected via IP address, Cookie and Web Beacon technologies is not personally identifiable. However, if you choose to provide BuyRack.com with personally identifiable information, this information may be linked to the data stored in these technologies. In addition, we may share aggregate (not individual) site usage statistics and demographic information and other non-personally identifiable information with advertisers and other third parties, but this information will not include any personally identifiable information. Personal information about you as an individual will not be provided to any third party without your consent, except under the circumstances described above in the "Third Party Processors", "Purchase or Sale of a Business" and "Other Limitations on Privacy" sections. BuyRack.com contracts with certain Third Party Processors to track, analyze and report data about the usage of our Web site using these Internet technologies.
Use of Cookie, Web Beacon and Other Technologies by Advertisers, Ad Networks and Ad Serving Networks
You should be aware that if you choose to opt out through any of these sites, this does not opt you out of being served advertising. The ads will just not be targeted to you by any party from which you have opted out.
Opting-Out, Corrections and Cancellations
If you receive an offer or promotion from BuyRack.com or a third party related to BuyRack.com you must have opted in. To ensure we have your consent, we make sure that each e-mail sent to you by BuyRack.com presents the additional opportunity to opt-out of receiving future e-mails. If you have registered with us and have obtained a password, you may reset your password, update your personally identifiable information, correct any information, make changes to your preferences, unsubscribe to any e-mail subscriptions or to opt-out of any services, by accessing your BuyRack.com profile online or you may contact us directly.
BuyRack.com is committed to protecting the safety and privacy of young people using the Internet. We do not knowingly collect personally identifiable information from children under the age of 13 and believe that children should get their parents' or guardians' consent before giving out any personally identifiable information. Our Web site may contain links to third party Web sites geared to children. The linked sites are not under the control of BuyRack.com. We are not responsible for the contents of any linked site or any link contained in a linked site, nor are we responsible for the privacy practices of the operators of those sites with respect to children. We strongly encourage parents and guardians to review the Privacy Policies of all linked sites
Our Commitment to Security
Keeping the information you provide to BuyRack.com secure is important to us. We have put in place appropriate physical, electronic and managerial procedures designed to protect and safeguard your data. Of course, although BuyRack.com uses standard industry practices to protect your personally identifiable information, we cannot guarantee that your communications with our site will never be unlawfully intercepted, or that your personally identifiable information will never be unlawfully accessed by third parties.